Marketing & content partnership · Prepared for Massy Motors Guyana
Every Massy brand. Every named competitor. One marketing engine.
Brand strategy, content production and weekly reporting for the dealership and distribution portfolio, measured against the companies Massy actually competes with in Guyana.
What Massy asked us to deliver
From our working sessions on 9, 12, 23 and 24 September.
Know every brand
What each brand stands for globally, how it shows up in the region, and what it should make a Guyanese buyer do next.
Dealership and distribution together
Hyundai, Nissan, Jeep and Mahindra alongside Moura, Goodyear, Pirelli, Kimberly-Clark and the equipment brands. Shell and MG keep their own teams.
Report on revenue and growth
A weekly view of brand presence, enquiries and sales by brand, line and branch, measured against a baseline.
Cover corporate and HR
Vacancy posts, memos and notices produced in the Massy template from the same system.
Brands in scope
The market moved in 2026. The content didn't.
Massy's flyer template is strong and recognisable, but each idea is used once, as one flyer. Meanwhile, four things changed who Massy is competing with:
28
named competitors across Massy's 14 brands, from car dealers to battery, tyre, oil, hygiene, tractor and generator sellers.
22K
Massy Motors followers on Facebook, ahead of ANSA Motors at 14K and Toyota Guyana at 11K. The lead is there to use.
G$1,532
less for a Moura M60 at A. Ally & Sons than at Massy. The same battery, sold by a retailer with 69K followers.
Who each Massy brand is up against
Named competitors in Guyana, brand by brand, with the head-to-head model, published prices and page following. Every entry links to its public source. Confidence reflects how recent and direct the source is.
Prices are as listed on each seller's website on ; those pages carry no publish date. Followers from Facebook, read . We confirm every figure again in week one.
What we do about it
One brief becomes a full set of work: feed post, story, WhatsApp status, a 15-second video, a LinkedIn version for business buyers, and a way to count who enquired.
Answer every competitor move
Each week we log competitor posts, promotions and prices for every brand line. Massy decides whether to match, counter or hold, and we respond within 72 hours.
Content built for each buyer
Nissan Frontier speaks to contractors against the Hilux and the Ranger. Moura answers A. Ally & Sons on price and warranty. AJ Power speaks to blackout-hit homes and businesses.
Nothing goes out unapproved
Named Massy approvers for brand, product and HR sign off every piece. Massy owns every page, ad account and file, and can export them at any time.
Set up
Brand and competitor audit, account access, named approvers, templates (including HR), the first month's calendar.
Go live
The Massy Motors channels live through the new process, every brand in rotation by day 60. WhatsApp enquiry routes working. Weekly reports start.
Prove it
Results against the baseline by brand and branch: what worked, what changes, next quarter's plan.
A Monday report tied to sales, not likes
Two kinds of data. Public market data is live from day one. Massy's own sales data connects at onboarding, by agreement, so every number in the report is real.
Live from week one Public data
- Competitor posts, promotions and price changes, for every brand line above
- Page followers and engagement, Massy against named competitors
- Massy's response time to each competitor move
- Events and B2B opportunities: conferences, expos, government tenders
Connects at onboarding Massy data
- Enquiries by brand, branch and channel (WhatsApp Business, web forms)
- Quotes and closed sales matched to Massy's own records
- Revenue traced to campaigns, by dealership and distribution
- Branch scorecard: Georgetown, Berbice, Essequibo
What Massy gets for the investment
More from every idea
One brief becomes a full set of posts, stories, video and LinkedIn, not one flyer.
Spend you can trace
Every piece points to a WhatsApp enquiry we count and match to sales.
Every competitor watched
28 named competitors across 14 brands, tracked weekly, with a decision logged on every move.
Investment · three ways to start
Light · US$6,500 / month · setup US$3,500
The Massy Motors channels run to one approved process: 8 posts and 2 videos a month, sales matched monthly, monthly report.
Core · US$7,800 / month · setup US$6,500 recommended
16 posts and 4 videos a month plus LinkedIn, the Monday revenue report, weekly competitor watch and the events plan. About US$162,000 to 186,000 all in for year one, with media and travel.
Full · US$10,000 / month · setup US$6,500
Core plus 24 posts and 8 videos a month, a second capture day, paid media management and on-site event support.
12-month term, reviewed at day 90. Media spend passed through at cost.
Approve the scope. Every brand live within 60 days.
1 · Approve
Scope and investment signed off; start date agreed.
2 · Week one
Account access, named approvers, SOPs and HR templates shared, baseline set.
3 · Day 31
Channels live through the new process; weekly reports start.
Facebook following: Massy against its competitors
Followers on each company's main Facebook page. Massy pages are highlighted in amber. This is the starting line the weekly report measures growth from.